Thorough—and continuing—research is the basis of all successful marketing. A market cannot be successfully identified, developed, segmented, cultivated, and brought to a point of maximum return without research to determine its demographics, needs, and potential.
RR&A’s Research and Analysis services identify your potential markets and determine how to best service them by learning what markets want, what influences their behavior, how you can generate their maximum response, and what the scope and nature of their response will be. This data translates into the scope, methods, timing, organization, and anticipated results of your future marketing programs.
We maintain a growing data bank of resources for clients including potential customers, market characteristics and demographics, market influencers, management candidates, and referrals for special services and assistance.
Choosing RR&A means choosing quality and experience. Our Geneva Group has extensive experience in the for-profit and not-for-profit sectors: they've been where you are. Adding their experience to the knowledge gained from RR&A researh and analysis over the last 30 years means our recommendations will be practical, well-thought out, and effective.